Hyderabad – One of Hyderabad’s most iconic confectionery brands, Karachi Bakery, has found itself at the center of an identity crisis yet again in the wake of the recent Pahalgam terror attack. With tensions running high across the nation, the brand’s name—“Karachi”—has drawn renewed attention, prompting increased security and public scrutiny.
Reports from the Begumpet outlet confirm that local authorities have deployed police personnel as a precautionary measure following a surge in online comments and local unrest. Staff at the location indicated that the bakery was advised to display the Indian national flag prominently above the word “Karachi” to prevent potential backlash and reassure customers.
This situation mirrors similar events that unfolded after the 2019 Pulwama attack, when the bakery’s Bengaluru outlet faced protests and was forced to cover part of its signage.
In response, the management of Karachi Bakery has issued a statement reaffirming its Indian identity:
“We would like to clarify that Karachi Bakery was founded by Khanchand Ramnani, who migrated to India during the partition. Established in 1953, it is an Indian company based out of Hyderabad. The brand has always represented Indian values and heritage.”
The statement continued, “The essence of Karachi Bakery is absolutely Indian by heart and will remain so. We request everyone to refrain from misconceptions.”
Karachi Bakery currently operates approximately 15 branches across Hyderabad and has become a household name known for its iconic fruit biscuits and traditional sweets. Despite the turmoil, it remains committed to its legacy of quality and cultural pride.
The incident underscores how geopolitical tensions can spill over into domestic businesses, especially those with historical ties to regions across the border. As India continues to grapple with cross-border hostilities, Karachi Bakery’s experience highlights the delicate balance between heritage, public sentiment, and national identity.
