Bollywood superstar Salman Khan has partnered with prestigious Swiss luxury watchmaker Jacob & Co. to unveil a limited-edition timepiece that pays tribute to both India and Khan’s enduring legacy in Indian cinema. Named “The World Is Yours Dual Time Zone: Salman Khan Edition,” the watch blends high-end horology with patriotic symbolism and personal sentiment.
The standout feature of this exclusive timepiece is its saffron and green color accents, drawing inspiration from the Indian flag. The dial is designed in the shape of a three-dimensional globe, reinforcing the watch’s global appeal while placing India—and Salman Khan—at its symbolic center.
In a nod to Khan’s signature style, the watch bears his initials “SK” at the 6 o’clock position. On the back, a laser-engraved world map is inscribed with the name “Salman Khan,” cementing his identity as not just a national icon but a global brand.
“This watch is special,” said Khan at the launch. “It represents family, legacy, and love for the country. I’ve dedicated this to my father, Salim Khan, who taught me the value of time and timeless values.”
The dual time zone function—a rare complication—caters to travelers and professionals, especially in countries like India with unique time offsets (GMT +5:30). This makes the watch both functional and collectible.
💰 Price and Availability
The Salman Khan Edition is priced at ₹36.6 lakh (approximately USD 43,000) and is available for purchase exclusively through Ethos Watches, India’s leading luxury watch retailer. With limited units released, it is expected to become a coveted collector’s item among fans and watch enthusiasts alike.
The collaboration with Jacob & Co. positions Salman Khan not just as a screen icon but as a tastemaker in the world of luxury fashion and accessories. It also reflects a growing trend among celebrities merging personal brand identity with high-end product design.
As the watch hits the Indian luxury market, it celebrates not only Salman Khan’s stardom but also a new era of Indian pride and craftsmanship in global design.
